Digital Health Disruption and the Transformation of Healthcare
By @Spitz Seismic Shocks Disruptive technologies follow a similar societal pattern, where geeky mavericks often clueless about the implications of their own inventions inspire early adopters who pave...
View ArticlePhearless Pharma: Social and Mobile Marketing Pioneer
By @Spitz Since the Web was won, the pharmaceutical industry has been grappling with the digital handling of fair balance, adverse event reporting, and reputation management. The rapid rise of social...
View ArticleFree Speech, Fair Balance, and the Future of Pharma
By @Spitz Conversations between pharmaceutical sales reps and physicians are now tightly controlled experiences. Interactive visual aids and other tools are linear and highly structured trajectories,...
View ArticleSocial Media Purpose: Finding a Path to Engagement for Healthcare & Pharma...
By Matt Noe, Strategy Director, MEplusYOU and Amber Benson As an active participant in the never-ending discussion of social media guidance for pharmaceutical companies, MEplusYOU (formerly imc² health...
View ArticleThe Pitts and the Pendulum: Swinging Toward a Pharma Social Media Future
By @SpitzStrategy The power and potential of social media excites and intimidates every industry, as brand stewards the world over continuously experiment, indulge, sometimes get their hands slapped,...
View Article
